Latest on twitter:

Sanitarium says good-bye TV, hello Twitter with 3D All Blacks campaign
This is SO awesome!! Hooray for Sanitarium for embracing technology and having the cojones to try something really innovative and exciting. AND for not wasting money on TV advertising!! Tanne Andrews, I salute you. I bet that was a mission to get signed off!
via @ idealogmag

Sanitarium says good-bye TV, hello Twitter with 3D All Blacks campaign

This is SO awesome!! Hooray for Sanitarium for embracing technology and having the cojones to try something really innovative and exciting. AND for not wasting money on TV advertising!! Tanne Andrews, I salute you. I bet that was a mission to get signed off!

via @ idealogmag