Fracture | Hearts and Minds

Cool idea, perfect application.

I’ve really liked the idea of hijacking other people’s business cards for a while now, and a second hand dealer is the perfect vehicle for it. That’s the real trick of designing brands - coming up with great design ideas is doable, but being able to come up with great ideas that relate perfectly to the subject is a magical art.

Design-wise, what I love about the recycled card idea is that it’s so straight up, 100% functional - it just communicates contact details, no design. But because business cards are always so meticulously designed, the lack of design is what makes it really stand out. It’s an anti-heroic design, if I can can get away with saying that :)

I love this billboard above the Drake pub in Auckland for the same reason.

(via 70 Amazing Business Cards - Fubiz™)

ps having just commended the cards above for taking a crack at beautiful polished business card designs, I gotta to say it’s cool seeing one of my boy Steve Leggat’s cards (the black Dion McAsey ones) in that lineup. Shot bro! I meant those other dudes cards cuz, not your ones…